Luxury Brand BVLGARI Launches a new cooperative model with JD.com

JD.com and LVMH’s luxury brand BVLGARI have launched an innovative cooperation model. This was announced on August 2. Through the model customized by JD for BVLGARI, consumers can type in “BVLGARI” or the brand’s related products in the search bar in the JD app, and then enter BVLGARI’s official JD mini program to enjoy the brand’s full range of products. It’s the first time the Italian luxury brand has ever worked with an online third-party platform.

“JD Luxury has rich experience in providing tailored solutions for luxury brands,” said Kevin Jiang, president of International Fashion and Lifestyle. “The cooperation between BVLGARI and JD through a customized and innovative model is a brand new exploration for both of us, and both sides will explore in-depth cooperation in the future to enhance the consumer experience and better meet the personalized needs of consumers while purchasing luxury goods online.”

Many mainstream luxury brands have begun cooperating with JD, thanks to the platform’s large high-quality consumer base with strong consumption power, coupled with the trend of consumers moving online to buy luxury products since the outbreak of COVID-19. In addition, JD also launched premium logistics services, JD Luxury Express, to provide chauffeured hand delivery of luxury products, giving customers the joy and delight of an experience commensurate to shopping at a brand’s offline store.

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