Tag: Taocaicai

Alibaba opens first community e-commerce store Taocaicai in China
Retail

Alibaba opens first community e-commerce store Taocaicai in China

This week, Alibaba’s first “Taocaicai’’ offline store opened in Changsha, China. At first glance, it looks like an ordinary small shop of only 60 square meters, but the internal decorations revealed its extraordinary details. The ​​60 square meters is allocated to 7 functional areas, not only is there a “Tao Cai Cai self-selection point”, but also live broadcast rooms and delivery stations. In March of this year, Alibaba integrated 1688.com, Freshhema, and other business units to establish a community e-commerce business group into the two major brands “Freshhema’’ and “Taobao Shopping’’. At the Changsha new brand launch conference on September 14th, Alibaba officially announced that the community e-commerce brand will be upgraded to become “Taocaicai’’. After this upgrade...