Tag: victorias secret

Victoria’s Secret Opens Flagship Store on Chinese e-commerce Site JD.com
Ecommerce

Victoria’s Secret Opens Flagship Store on Chinese e-commerce Site JD.com

Victoria’s Secret, famous for its intimate apparel, announced the launch of an official flagship store on JD.com on Aug 8. The company is planning to bring its classic bras, panties, lingerie and T-shirts to JD.com’s consumers. With the coming of Chinese Valentine’s Day (“Qixi”, which falls on August 14, 2021), many Chinese consumers would like to select gifts for their loved ones. JD.com has become an important platform for Chinese consumers to buy gifts because of its guarantee of authenticity, fast delivery and premium services. Victoria’s Secret launched the store before the annual Chinese Valentine’s Day, as the brand placed great value on JD’s platform advantages during festivals, its suitability for gifting and its vast base of consumers with strong consumption power. Meanwhi...